DescriptionWith best-in-class banking, credit card and wealth management services, Chase helps millions of American households make the most of their money. As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, LinkedIn, Pinterest and Twitter. Our social media team continues to grow and we’re seeking an Associate to join our team in Chicago to support our influencer program.
As an Influencer Strategist Associate on the Chase Social Media team, you will be involved in building our influencer program, particularly the function for identifying, vetting, engaging and monitoring influencer talent for the Company. Your work will primarily focus on ensuring Chase properly identifies, assesses and engages social media influencers and spokespeople in order to measurably advance the bank’s business goals and communications objectives. This is a growth role, with opportunity to influence strategy and recommend tactics to maximize the effectiveness of the program in helping Chase engage online audiences.
Job responsibilities:
- Identify and vet influencer talent that aligns with the Brand, campaign objectives and / or business targets
- Build and maintain a social media monitoring program to identify reputation risk and / or Brand opportunities with the Company’s influencer talent and / or spokespeople across social media channels – supporting broader campaign strategies to deepen connections with online communities
- Verify social media content published by influencer talent aligns with the Brand, follows agreed-upon plans and includes appropriate disclosures, following FTC guidance
- Collaborate with internal and external partners to determine influencer KPIs, pull earned metrics for reporting and ensure an effective, brand-safe influencer integration
- Propose engagement tactics and content strategies that align with business objectives
- Demonstrate a strong ability to use social listening tools and analytics to identify, understand and explain influencer trends and preferences among target audiences
- Keep a pulse on what’s being talked about on social media by news media, consumers and influencers and make recommendations for influencer engagements that align with the Chase brand and persona
- Pitch creative ideas for influencers and help carry them from concept to execution to drive online engagement with social media audiences
Required qualifications, capabilities, and skills:
- 3+ years of relevant experience in social media analytics and / or crisis communications; BA or BS in Communications, Journalism or related field
- Good news judgement and risk management experience to protect the firm from brand reputational risk within influencer content
- Proven track record of building brand-level influencer campaigns from the ground up – from ideation to execution
- Demonstrated proficiency in social media listening tools (i.e. Sprinklr) and experience with using social media monitoring tools to manage influencers
- Experience building a roster of influencer candidates that align with campaign briefs
- Proficiency in native social analytics dashboards (i.e., Twitter Analytics); experience creating and planning influencer campaigns across channels like TikTok, Meta, Snap and Twitter
- Possess a solid understanding of paid social/whitelisting of influencer content on Instagram and Meta
- Proficiency in Microsoft Office, e.g. Excel and PowerPoint; excellent writing and presentation skills
- Executive presence and public speaking capability, strong ability to problem-solve and think critically and innovate and ability to self-start and produce high-quality work
- Proactive by nature and comfortable working in a fast-paced environment with tight deadlines and excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
- Confidence to pitch fresh ideas within the team, think creatively, and identify and solve problems; team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
Preferred qualifications, capabilities, and skills:
- Public Relations background / experience
- Interest in diversity, equity and inclusion communications
