Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.
We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.
About this Role:
As the Senior Manager of Marketing, you will play a pivotal role in (re)building the Farmer’s Fridge brand directly alongside the CEO and VP of Marketing to drive continued YoY growth. This role will lead all facets of the Farmer’s Fridge brand with a high level of autonomy from breakthrough communications to menu product strategy. You will be responsible for developing and executing innovative marketing strategies to drive brand awareness, acquire new customers, and retain existing customers while simultaneously managing the overall strategy and performance of our menu to build brand equity and drive long-term growth for the business.
In this role, you will build and lead a Marketing team spanning creative strategy, content production, base business management, and innovation strategy. You very likely have a background in Brand Management, but you also have experience in a high-growth environment that requires you to build tools, teams, and processes from scratch with limited resources. You understand the consumer… really understand the consumer. You ask questions, find answers, and build action plans to drive revenue and profit. You are equally right & left-brained - you have impeccable taste and care deeply about how your brand and products show up, but you also obsess over KPIs and data and have a proven track record of driving measurable business performance with a high-performing team.
If that sounds like a lot, it’s because it is! The Farmer’s Fridge brand is a beloved media darling with best in class owned & earned media for our size, and this role will play a critical role in (re)building it for the next stage of growth. This role brings the opportunity to lead the brand across all consumer touchpoints, and the perfect candidate is equally as excited by building and managing the strategic plan as much as they are excited by “doing all the things.” You will be at the center of some of the biggest decisions we make.
What You’ll Do:
- Brand Management:
- Work directly with the CEO and VP of Marketing to define and implement the overall marketing strategy
- Define and own brand positioning and lead the team to implement a comprehensive content strategy that aligns with our business goals and objectives to drive brand awareness and consumer engagement
- Manage internal and external creative resources to oversee the development of marketing materials, including digital and print assets
- Define and manage our overall menu product and mix strategy
- Track and report on key performance metrics to assess the effectiveness of marketing efforts
- Collaborate with Revenue Tech Product and Analytics teams to define customer funnel and point of purchase strategies to drive trial and repeat (including Fridge UI, pricing & discounting, and App)
- Lead pricing and promotion strategies across product and channel tiers to maximize contribution margin across the overall menu mix
- Oversee the development of our consumer and client-facing IMC calendar to effectively drive sales through our customer funnel and activate our Fridges on-site across all verticals (Hospital, Office, Airport, Education) through effective comms, assets, and programs
- Menu Strategy & Innovation:
- Determine KPIs for menu item performance and customer metrics to inform our menu and merchandising strategy
- Use consumer, competitive, and marketplace data to build and lead the short-term and long-term menu strategy aligned with company objectives to grow the FF business
- Identify, champion, and validate disruptive innovation opportunities to build a multi-year innovation plan
- Collaborate with Menu R&D teams to conceptualize, test, and introduce new and exciting menu items that balance operational constraints and deliver on financial targets
- Build out the front end of the Farmer’s Fridge stage gate process and serve as a key leader in stage gate governance meetings
- Build a scrappy data and insights engine to identify gaps in our current product offering, test new opportunities, and build effective business cases to drive incremental growth
- Team Building & Cross-Functional Leadership:
- Set clear team goals and ensure we have the right people in the right seats with clear priorities that are aligned with overall business objectives
- Partner with the Channel Management, Sales, Finance, Analytics, Product, and Menu R&D teams to build our strategic plan, outline critical workstreams, and execute against them
- Strong communication skills that allow you to effectively manage both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines
- Synthesize data and strategy into roadmaps with tangible action steps, and effectively align & lead a team to execute and measure progress/impact
Who You Are
- 7-10 years of experience, with at least 3 in a leadership role
- Background in menu/product development, brand/general management, consumer insights, or a related role at a food company
- Strong candidates will have a track record of building multi-year strategic plans and/or innovation/menu cycles within a food service brand or CPG company
- Bachelor's degree in Business, Marketing, or a related field. An MBA is a plus.
- Brand-Builder: Proven track record of delivering measurable growth for your brand or business
- Experience in effective internal and external creative partner/agency management
- Self-Driven. You are a highly motivated self-starter who can think independently yet work as a team player in a cross-functional and highly collaborative environment
- Operationally-minded creative thinker. Your left and right brains are equally matched. You can think out of the box to develop creative solutions, but your analytical nature ensures your ideas will deliver measurable results
- Entrepreneurial spirit and roll-up-the-sleeves mentality, including willingness to wear multiple hats, find scrappy solutions and act with a healthy sense of urgency. You’re used to working with limited resources and aren’t afraid to build what you need from scratch. It would never occur to you to say “That’s not my job.”
- Detail-oriented. You have strong project management skills and the ability to manage multiple workstreams and priorities, while not losing sight of the big picture
- Strong Communicator. You drive clarity through your words and can distill immense amounts of information into clear, synthesized communication points
- You are highly adaptable and resilient, with a proven track record of thriving in a dynamic and evolving environment, navigating organizational pivots with a calm demeanor
Farmer’s Fridge Diversity Statement:"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”
Benefits at Farmer's Fridge:
In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu menu feedback.
Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.
Never run on empty - Daily Farmer's Fridge meal, draft cold brew and beer, and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after four years of service.
Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your personal bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.
