About Us:
At DRAIVER, we pride ourselves on delivering exceptional experiences in vehicle logistics, creating value for our customers, and fostering opportunities for independent drivers. Join us in transforming the way companies manage their vehicle logistics.
Job Summary:
As a Business Development Representative (BDR) at Draiver, you will play a pivotal role in creating and qualifying the sales pipeline, directly contributing to Draiver’s growth. You'll be responsible for establishing early connections with potential clients, strategically qualifying leads to ensure alignment with Draiver’s AI-powered SaaS logistics solutions. This role is perfect for a results-driven individual with consultative sales skills, who can quickly identify and engage prospects, understanding their needs, and positioning Draiver’s solutions to meet their objectives.
Key Responsibilities
- Targeted Lead Generation & Outreach
- Conduct targeted research to identify high-value prospects within the automotive and logistics sectors that align with Draiver’s value proposition
- Perform strategic, high-volume outreach via email, phone, and social media, aiming for a balanced quantity and quality of connections. Your focus will be on prospects who fit our Ideal Customer Profile (ICP), driving home Draiver’s key advantages in speed, reliability, safety, and visibility
- Track and optimize outreach activities using data to inform timing, messaging, and platform selection for engagement
- Lead Qualification & Structured Discovery
- Use structured qualification criteria, such as BANT (Budget, Authority, Need, Timeline), to evaluate prospects. Prioritize opportunities that demonstrate a strong potential for a successful partnership with Draiver
- Conduct deep-dive discovery conversations, aiming to uncover prospects’ logistics pain points, fleet needs, and readiness for technology adoption
- Document qualification insights in the CRM to enhance the handoff process to Account Executives (AEs), ensuring seamless transition and continuity in client interaction
- Advocacy for Draiver’s Value Proposition
- Proactively promote Draiver’s SaaS and Marketplace offerings, emphasizing how our AI-driven route optimization, vetted driver network, and platform flexibility directly address logistics challenges
- Tailor the presentation of Draiver’s product suite based on company size and operational needs, from SaaS logistics management for self-owned fleets to Draiver Now for on-demand vehicle movement
- Educate potential clients on how Draiver’s platform can drive operational efficiencies, cost savings, and enhanced visibility
- Pipeline Development & CRM Precision
- Generate qualified meetings for AEs, managing a detailed and precise handoff in the CRM to maintain full context and momentum from initial outreach through to demo
- Consistently manage your CRM entries, documenting lead progress, qualification status, and communication history to maintain pipeline clarity and support accurate forecasting
- Data-Driven Cross-Team Collaboration
- Share actionable feedback from prospect conversations with sales and marketing teams, helping to fine-tune messaging, positioning, and product-market fit insights
- Work closely with marketing on lead generation campaigns, leveraging data from outreach activities to inform audience targeting and campaign adjustments
Qualifications
- Experience: 1-2 years in a B2B SaaS or marketplace sales environment, ideally within the tech, logistics, or automotive sectors
- Sales Skills: Proficient in consultative selling and discovery, with proven ability to qualify leads based on structured criteria and communicate Draiver’s value effectively
- Tech-Savvy: Comfortable with technology tools, able to learn and apply Draiver’s product features quickly to address client needs
- Client-Centric: Skilled at identifying client challenges and aligning them with Draiver’s solutions to maximize relevance and impact
- Goal-Oriented & Metrics-Driven: Motivated to meet and exceed KPIs, with a focus on tracking outreach quality, conversion rates, and qualified meeting generation
- Collaborative: Strong team player, proactively sharing insights and supporting cross-functional success
Performance Metrics
To succeed in this role, the BDR should focus on achieving key metrics such as:
- Outreach Activity: Volume and quality of daily/weekly touchpoints
- Conversion Rate: Percentage of leads qualified and handed off for further engagement
- Meeting Targets: Number of qualified meetings set per month for AEs
- Pipeline Development: Consistency in pipeline generation to ensure strong forecasted opportunities for AEs
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