The Business Development Representative (BDR) plays a crucial role in driving sales efforts by leveraging artificial intelligence to generate and qualify top-of-funnel leads. This role focuses on utilizing AI-driven prospecting methodologies to identify, engage, and nurture new logo accounts, optimizing outreach strategies to enhance efficiency and conversion rates.

As a BDR, you will collaborate with Sales AEs and the Campaign team to define and refine AI-assisted prospecting models. You will harness AI-powered tools and data-driven insights to identify high-potential prospects, conduct targeted outreach, and personalize engagement at scale. This role requires a deep understanding of AI-enabled lead generation technologies and the ability to execute multi-channel outreach strategies that drive engagement and conversion.

Utilize AI-driven tools and predictive analytics to identify and prioritize high-value prospects.
Collaborate with Marketing to develop and implement AI-enhanced outreach campaigns, including personalized email, social, and phone engagement strategies.
Leverage machine learning models to analyze prospect behaviors and tailor engagement tactics accordingly.
Book meetings and generating qualified pipeline through AI-assisted activities.
Optimize lead qualification processes using AI-based scoring models to deliver high-intent sales-qualified leads.
Conduct high-level conversations with multiple personas across organizations to uncover opportunities for CRITICALSTART MDR solutions and Cybersecurity Consulting services.
Work closely with marketing and sales executives to refine AI-assisted targeting strategies and continuously improve lead conversion rates.
Manage and refine automation workflows within CRM and outreach platforms to enhance prospecting efficiency.
Hit meeting and pipeline targets as established by leadership.
Monitor and analyze AI-generated insights to measure campaign performance and adjust strategies accordingly.

Required Qualifications:

Undergraduate degree in business, sales/commerce, marketing, market research, or a related field.
2+ years of experience in AI-powered lead generation, digital marketing, sales, or market research, preferably in a tech or cybersecurity organization.
Experience with AI-driven sales tools such as ChatGPT, HubSpot AI, ZoomInfo, Outreach.io, and LinkedIn Sales Navigator.
Strong understanding of AI and data analytics as applied to lead generation and prospecting.
Proficiency in CRM systems (Salesforce, HubSpot) with a focus on AI-driven insights and automation.
Excellent project management and time management skills, with the ability to manage multiple AI-enhanced campaigns.
Exceptional communication skills, both written and verbal, with the ability to craft compelling AI-personalized messaging.
Demonstrated ability to work independently and collaboratively in a fast-paced, high-growth environment.
Passion for innovation and staying ahead of AI trends in sales and marketing.

Behavioral Attributes:

A proactive, data-driven mindset with a passion for leveraging AI in business development.
A self-starter who thrives in a tech-forward, fast-paced environment.
A strong sense of curiosity and continuous learning, particularly in AI and digital transformation.
Integrity, resilience, and a strong drive to make a meaningful impact.

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Business Development Representative