WHO WE ARE:
Barre3 is a fitness company with a revolutionary vision: to redefine what success in fitness means. Profiled for disrupting the industry in major media outlets such as How I Built This, Fast Company, Forbes, and Time, we have flipped the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within - a radical shift that helps people create healthy relationships with their bodies and minds.
The foundation of our company - and the key to achieving our vision - is the barre3 class, a full-body balanced workout combining strength conditioning, cardio, and mindfulness. Taught in out 160+ studios across the U.S. and Canada and on our online platform, which has a streaming-subscriber base of 98+ countries, our class reaches hundreds of thousands of people. Launched just over 11 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and retreat experience.
WHO YOU ARE:
You're a talented Copywriter that has a proven track record of success in aligning the brand voice to every written execution. You are solutions-oriented and proactive while adapting to the ever-changing needs of the business with ease. You thrive in team settings and develop multiple cross-functional relationships to ensure our brand's voice is aligned, and ensure with every touchpoint we connect with our target audience in a meaningful way. You're a master at managing several projects at a time, an eye for small details, and you roll with it when deadlines shift. You take feedback and collaborate well, but because you're a self-starter, you don't depend on it to make things happen.
The Copywriter position is a
temporary part-time position available from now until September 3, 2024. The Copywriter must reside in one of the following states: OR, WA, CA, DC, FL, NC, OH, TN, NY, PA, KY, TX, IL, MI.
KEY RESPONSIBILITIES:
The Copywriter is responsible for honoring barre3's brand voice and rolling it out across all touchpoints, including studio and online marketing, digital, retail, PR, and editorial content. A strategic thinker and critical member of the creative team, this person works directly with Creative Lead and key functional Project Leads to promote acquisition, engagement, and brand-growth goals by creating compelling campaigns and marketing initiatives that position barre3 as a leader in the fitness space.
Essential Duties And Responsibilities
- Write and edit all copy for the website, emails, and all marketing touchpoints
- Collaborate with key internal/external stakeholders across PR, Creative, Design, Marketing, Digital, Product, and Retail to create and refine messaging strategy for new products, product categories, and product launches
- Collaborate with the Creative Lead, and internal cross-functional teams to create seasonal and brand campaigns and marketing initiatives
- Together with the Creative Lead, define and continually evolve barre3's voice
- Manage language style guide in accordance with barre3's core values and mission; leverage this style guide in every written execution to honor our brand's voice
- Ensure market-facing messaging articulates and evolves brand value propositioning and is error-free
- Produce the B3 Blog, including writing and editing content to storytell around being balanced in body and empowered from within
- Work with the Social Media Manager to ensure consistency in voice and tone
- Regularly connect with members of the barre3 community, including owners, staff, clients, and retail partners, to gather stories to tell in the B3 Blog
- Be the language guardian across external touchpoints and internal teams to make sure the copy most effectively reflects barre3's mission and core values
Requirements
REQUIRED QUALIFICATIONS:
- Alignment with barre3 Core Values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen
- 3-5+ years of copywriting experience, ideally for a values-forward, fitness, or wellness oriented brand
- Excellent problem-solving skills, with a creative and innovative approach
- Strong communication skills to coordinate collaboration and cross-functional work across internal and external stakeholders
- Understanding of the fitness and consumer brand landscape, married with a strong curiosity to continue to learn
Benefits
WHAT YOU GET:
- A flexible working environment, including opportunities to work remotely and from the Portland Home Office as needed
- A casual office environment where everyone is welcome and respected to come as you are
- Free unlimited access to barre3 online and Portland and West Village barre3 studio classes
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Community is at the core of barre3, and we believe that a culture of wellbeing can only thrive when we collectively embrace diversity and inclusion. We are committed to recruiting and hiring people of all races, genders, ages, religions, identities, experiences, veteran statuses, and disability statuses, and to creating an environment that fosters and supports this diversity. We have an active DEI committee that's dedicated to creating and implementing DEI efforts across the company.
