PLAYHYBRID helps brands break through the media clutter and create authentic and lasting emotional connections with customers through Extended Reality (XR) experiences that drive engagement. Our creative service and technology provides brands with a cinematic, Extended Reality (XR) experience cohesively distributed across multiple platforms and devices. PLAYHYBRID is partnering with RYOT building next-generation immersive AR experiences for Sports that will be used by thousands and perhaps millions of fans. To deliver a seamless user experience, the interface must be intuitive, fast, and scalable to all fans on many different devices - while maintaining consistent design guidelines and architecture patterns. In addition, in order to showcase a high-quality Augmented Reality experience, the logic to run the experiences will be in the app but all assets will be loaded remotely.